On Monday, November 16th, I had the pleasure of attending an exciting night with Campbell’s Soup and Andy Warhol: Revisited.
We were joined by Ana Dominguez, president of Campbell Company of Canada, who spoke to us about the exciting future of Campbells. Oncoming, the company will be launching a new website that will foster an open, two-way dialogue with it’s consumers. Campbell Canada is looking to expand its community by asking all Canadians to tell them what they think about the food Campbell makes and how they can make it better. President Ana Dominguez shared “Through this platform, we will engage in a meaningful dialogue with our consumers, and provide answers to their most pressing questions. This is a serious commitment. We will be open and honest about what goes in our food, how we make our food and the choices behind the ingredients we use.”
“Campbell’s – the iconic soup company – is a great example of what makes Ontario’s food processing sector so dynamic,” said Arthur Potts, Parliamentary Assistant to the Minister of Agriculture, Food and Rural Affairs. “They have a strong tradition of creating innovative products while maintaining long-lasting relationships with the farming community by sourcing fresh, locally grown product. I’m happy to congratulate Campbell Canada on 85 years of producing quality foods for Ontarian families to enjoy.”
Campbell’s is still located at its original address in Toronto, the company has grown from producing Campbell’s iconic vegetable condensed soup to producing over 225 different products and exporting to countries all over the world including the US, Australia, Hong Kong and the Philippines.
Ana told me “we’re proud to have been making great tasting, quality soups on Birmingham Street in west-end Toronto since 1930. A huge part of our success is the long standing relationships we have built with the people who grow our ingredients, and that includes generations of farmers in the farming communities surrounding Toronto.”
Campbell Canada is also focused on delivering on its global promise of delivering Real Food that Matters for Life’s Moments – which Dominguez says “represents the single most important cultural change we’ve implemented globally and at Campbell Canada specifically. We have committed to delivering products with no artificial colours and flavours, eliminating the use of high fructose corn syrup and making sure we provide a host of choices for consumers with different dietary needs.”
Did you know that 70% of Campbell’s ingredients come from local farmers within 300km of Toronto? The Healthy Request® line has been reinvented in response to today’s health conscious consumer who wants to know what’s in their food as well as what’s not in their food. Healthy Request boldly promises to never contain preservatives, ever.
In response to changing consumer tastes and demand for innovative new flavours, Campbell’s soups are constantly being revitalized and updated:
Renowned art expert Robert Wainstein made a keynote address – letting is on the secrets behind Andy Warhol’s iconic Campbell’s Soup Cans and his time working with Warhol at the Whitney Museum of American Art. Did you know Andy Warhol ate soup every day?
If you’re interested in learning more, drop by the exhibit at 77 Bloor St W., and come face to face with some of Warhol’s most iconic works.