Baskin-Robbins has the scoop on ice cream consumption in Canada thanks to a national poll of adult consumers conducted by Leger Marketing from June 20 to June 23. The poll reveals that 31 per cent of Canadians prefer flavours with chocolate, followed by 21 per cent for the vanilla varieties.
The results also reveal that four in ten Canadians enjoy ice cream at least once per week and 66 percent of Canadians enjoy the sweet treat category to satisfy a sweet tooth, with 70 percent of women choosing the sweet tooth rationale compared to men (62 percent).
Other findings: most Canadians prefer their ice cream served in a cone – two-thirds (65 percent) of them to be exact – with a cup or waffle bowl trailing closely behind (55 percent) and an ice cream sundae coming in third (47 percent).
“Satisfying a sweet tooth is more important than one might think,” reveals Natalie Joseph, the representative for Baskin-Robbins in Canada. “Pleasing the palate with sweet treats is one of the finer moments in life, and we all need to celebrate these moments. We’re honoured and delighted to be a part of this fascinating industry and to serve a measure of joy and sweetness to our guests day in and day out.”
Ice cream lovers also can look forward to the launch of #Celebrate 31, a promotion aimed at participating Baskin-Robbins shops across Canada on July 31. On that day, guests can take home their favourite flavours with 31 percent off any Grab ‘N’ Go Pre-Pack Ice Cream*. The special offer will be available on the 31st day of July, August, October and December in 2016.
“The number 31 represents the history and flavour variety for our brand, which offers a different flavour of ice cream for every day of the month,” Joseph added. “For National Ice Cream Month, we’re looking forward to offering Canadians a new reason to walk into our shops, explore our new look, and to take home a variety of flavours offered in our Pre-Pack ice cream category.”
Baskin-Robbins pre-pack flavours include a variety of favourites and classics like Mint Chocolate Chip, Gold Medal Ribbon® and Pralines ‘n’ Cream. Guests also may enjoy the July Flavour of the Month, BeaverTails® Pastry, where 10 cents from every BeaverTails® Pastry ice cream scoop sold this month will be donated to SickKids Foundation.