Becel®, Canada’s leading margarine brand, reveals that the margarine you know and love is now available with simpler ingredients, made from blends of plant and seed oils like Canadian canola oil and sunflower oil. Becel® Original, Becel® Buttery Taste, Becel® with Olive Oil, and Becel® Vegan are now free from artificial preservatives, flavours and colours and have the same great taste your family loves.
Why we like Becel® margarine you love with simpler ingredients?
The margarine you love, now with simpler ingredients
The Becel® margarine you love with simpler ingredients still has all of the great benefits you’ve come to expect from Becel products. While Canadians often think of using margarine instead of butter for spreading, it’s important to remember that margarine can also be a great go-to for any recipe.
“As a chef, I think that cooking can be simple and creative, and I rely on the versatility of Becel® margarine because it is not only made from simple, recognizable ingredients but also because it’s so easy to use for cooking, baking, roasting, sautéing, or spreading straight out of the fridge. In fact, you can use Becel margarine 1:1 to replace butter in any recipe,” said Michelin-star celebrity Chef Graham Elliot. “I’ve had the opportunity to travel a lot and taste many new flavours, and I’ve fallen for food all around the globe. In Canada, Becel® margarine stands out to me, and because I know what’s in Becel, I trust it.”
Canadian families today are looking for foods that have simple and recognizable ingredients. The Becel® margarine you love with simpler ingredients has been carefully crafted to satisfy these preferences. Becel® margarine is made from blends of nutritious plant and seed oils that provide a source of good fats — with no trans fats and 80 per cent less saturated fat than butter — which means you can feel good about choosing Becel® margarine as part of your heart healthy lifestyle.
“Through the Blend Bar by Becel®, Canadians can learn about the craftsmanship behind the blending process and experience the journey of how margarine goes from ‘farm to knife’,” said Rose Reisman, leading Canadian healthy lifestyle and food expert, who is working with the brand as one of the Master Blenders at the Blend Bar. “The journey starts by pressing the plants and seeds into oils. Each oil has its own unique qualities, and by blending these oils to help create margarine, the results offer the best of both worlds – a delicious taste and a source of essential Omega 3 polyunsaturated fat.”
At this interactive pop-up located within the canteen area of the Loblaws® store at Maple Leaf Gardens, a Master Blender will demonstrate how margarine is made from simple ingredients that can be found in the kitchen, like seed and plant oils. Visitors will have the opportunity to taste fresh margarine* made on the spot and learn how to make it at home.
At the Blend Bar by Becel®, you’ll see how plant and seed oils, like Becel’s Master Blend of Canadian canola and sunflower oil, are blended to create soft, non-hydrogenated margarine. Residents of Toronto and the GTA are invited to visit the Blend Bar at Loblaws at Maple Leaf Gardens to watch the Master Blender at work, and to taste the fresh margarine blended on the spot. At the Blend Bar, you can learn about the blending process and discover how margarine can be made from ingredients that can be found in your kitchen, like seed and plant oils. To experience the #BecelBlendBar, visit Loblaws store at Maple Leaf Gardens (60 Carlton Street), now until Sunday, March 20th, 2016 (11AM – 7PM Monday to Friday, and 10AM to 6PM Wednesday to Sunday).